Print Advertising

Early On Public Awareness launched the Print Advertising Campaign in 2008. This effort was to assist Michigan in meeting the 1.2% State Performance Plan target for the identification of infants eligible for Early On, birth to age one. These activities are strategic components of a comprehensive marketing campaign for Early On Michigan.

Metro Baby

A full page, color advertisement was placed in Metro Baby – a sister publication of Metro Parent. www.metroparent.com

Metro Baby’s Spring Issue Launched on May 15th, 2008
Metro Baby’s Fall Issue Launched November 12th, 2008

Metro Baby has a circulation of 30,000 readers and is distributed in the following counties: Livingston, Oakland, Macomb, Washtenaw, and Wayne.

Distribution includes : all area schools, preschools, daycares, libraries, YMCA’s, medical, dental, therapy, dance, karate, gymnastics, and tutoring programs, retail venues include – children’s clothing shops, shoes, toys, supermarkets, and bookstores.

Demographics of Readers: 91% Female and 51% have children 6 and younger
BONUS: We received a free listing in the Metro Baby’s Pregnancy Resource Guide – offered in the Fall 2008 Edition.

Click here to view the Spring/Summer 2009 issue of Metro Baby.

Grand Rapids Family

A full page, color advertisement was placed in Grand Rapids Family in the Fall and Spring issues in 2008. www.grfamily.org

The “Baby” Issue Launched in June of 2008
The “Back to School” Issue Launched in November of 2008

Grand Rapids Family has a monthly readership of 55,200.

Distribution includes: all D & W Food Centers, Advantage Health Offices, Family Fare Supermarkets, Credit Union One branches, Greater Grand Rapids YMCA Branches, Option 1 Credit Union branches, WIC Offices and Kent District Libraries. Grand Rapids Family Magazine is also distributed in many schools, child care and health care facilities in the metro area.

Demographics of Readers: 92% Female and they have on average 2 children at home.